Ahead of the Curve, Close to the Ground

Turns out, we called it first.

In December 2024, our final thisgoeswith pop-up of the year was rooted in one bold, unapologetic theme: Keepin’ It Real.

We weren’t chasing trends, we
were responding to a cultural undercurrent we could feel everywhere. A shift away from glossy perfection and toward something more grounded. More human. Real style, to us, has always meant lived-in confidence.

​Clothes that carry memory. Swag that doesn’t need permission.
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So you can imagine our joy when Copenhagen’s 3daysofdesign 2025 announced their theme months later: also Keepin’ It Real.

Same words. Same mood. Same call to reconnect with what’s honest in a world oversaturated with noise.

It’s moments like these that remind us: when you tune in rather than perform, you often arrive early.

Here’s to staying grounded, bold, and real, always!

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